diff --git a/CLAVITOR-PRINCIPLES.md b/CLAVITOR-PRINCIPLES.md
index 08880f5..2fb29a7 100644
--- a/CLAVITOR-PRINCIPLES.md
+++ b/CLAVITOR-PRINCIPLES.md
@@ -1386,6 +1386,7 @@ readable and creates consistent ownership.
 | **Thomas** | Documentation | Technical writing, guides, API docs | Clear, pedagogical, thorough |
 | **Hugo** | Legal | Compliance, privacy policy, terms, licensing | Cautious, precise, risk-aware |
 | **Hans** | NOC / Operations | Infrastructure, monitoring, POP health, alerts | Calm under pressure, systematic, proactive |
+| **George** | Market research | Competitive analysis, pricing, positioning, ICP | Analytical, curious, business-minded |
 
 **Why persona names:**
 - Release notes read like a team: "Sarah added rate limiting, Charles fixed CLI build"
@@ -1407,6 +1408,7 @@ marketing/*, design-system/*    → Luna
 docs/*, *.md (root level)       → Thomas
 legal/*, LICENSE*, PRIVACY*     → Hugo
 operations/*, monitoring/*, noc/* → Hans
+research/*, competitive/*, pricing/* → George
 CLAVITOR-PRINCIPLES.md changes  → Arthur or Victoria (depending on nature)
 ```