# X/Twitter Promotion Plan for inou

*Draft prepared: January 26, 2026*
*Status: For Johan's review*

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## Executive Summary

inou has a powerful origin story and a genuine problem it solves. The challenge is building presence on X without feeling like marketing spam. This plan focuses on authenticity, value-first content, and strategic engagement.

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## 1. Profile Setup

### Handle
- Ideal: `@inou` (likely taken) → check `@inouhealth`, `@getinou`, `@inou_health`
- Personal account (`@johanjongsma` or similar) for founder presence

### Bio Elements
- What it does (one line)
- Who it's for
- Link to inou.com
- Maybe: "Built because I needed it for my daughter"

### Pinned Tweet
Origin story thread (see Section 4)

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## 2. Content Pillars

### Pillar 1: The Problem (40%)
Posts about fragmented health data, missed diagnoses, overwhelmed patients.

Examples:
- "Your MRI has 4,000 slices. It was read in 10 minutes."
- "Your doctor has 15 minutes. Your AI has your entire history."
- "Three specialists. Three portals. Zero communication."

### Pillar 2: AI + Health Education (30%)
Teach people what's possible without being salesy.

Examples:
- "Did you know your 23andMe raw data contains pharmacogenomics info?"
- "What FLAIR sequences actually show on brain MRI"
- "How to export your MyChart data (and why you should)"

### Pillar 3: Building in Public (20%)
Share the journey — technical decisions, user feedback, challenges.

Examples:
- "Today we added DICOM support for [X]. Here's why it was harder than expected."
- "User asked for [feature]. Shipped it same day."
- "Running on dedicated hardware, not Big Tech clouds. Here's why."

### Pillar 4: Personal/Founder Story (10%)
Sparingly share the Sophia story. Powerful but must be handled with care.

---

## 3. The Sophia Story — Handling It Right

### Why It Matters
- It's the authentic origin — not manufactured marketing
- It demonstrates real stakes and real expertise
- It differentiates from generic health apps

### The Risk
- Can feel exploitative if overused
- Privacy considerations for Sophia
- Emotional manipulation concern

### The Approach
1. **Tell it once, well** — A single origin story thread, pinned
2. **Reference, don't repeat** — "I built this because I needed it" without retelling details
3. **Focus forward** — The story is *why*, the product is *what*
4. **Let others share** — When users share their own stories, that's more powerful

### The Origin Thread (Draft)

```
Three years ago, my daughter was in an accident.

The doctors diagnosed anoxic brain injury from cardiac arrest.

But the labs didn't match. The imaging didn't match. The EEG said "metabolic encephalopathy" — not anoxic.

I'm not a doctor. I'm a backup systems engineer. But I know how to read data.

So I learned to read MRIs. I pulled every record. I built tools to analyze them.

What I found: the diagnosis was wrong. The radiologist saw what he expected to see.

Three years of wrong treatment. Because no one connected the data.

That's why I built inou.

Your health data is scattered across a dozen systems. No single doctor sees all of it. No single specialist has time to connect it.

But you have access to everything. You just need help making sense of it.

inou brings it all together — labs, imaging, genetics, vitals — encrypted, private, yours.

Then lets your AI connect the dots no human could.

Your health, understood.

[link to inou.com]
```

---

## 4. Engagement Strategy

### Who to Follow
- Health-tech founders and builders
- AI/ML practitioners interested in health
- Patient advocates
- Medical professionals who use tech
- Privacy-focused technologists
- Quantified-self community

### How to Engage
- **Reply thoughtfully** — Add value, not "Great post!"
- **Quote tweet with insight** — "This is why we built [specific feature]..."
- **Share relevant threads** — Other people's content that aligns with mission
- **Answer questions** — Be helpful in health-tech discussions

### What NOT to Do
- Don't spam replies with product links
- Don't argue with critics
- Don't post more than 2-3x per day initially
- Don't automate engagement (feels fake)

---

## 5. Grok Integration

Use Grok for X-native intelligence:
- Analyze trending health/AI topics
- Understand what content performs in your niche
- Draft posts with X-native voice
- Research who's talking about relevant topics

Example workflow:
1. "What health-tech topics are trending on X this week?"
2. Draft content that connects inou to those conversations
3. Identify accounts to engage with

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## 6. Timeline

### Week 1-2: Setup
- Finalize handle and profile
- Write and refine origin thread
- Follow 50-100 relevant accounts
- Engage (don't post product content yet)

### Week 3-4: Soft Launch
- Post origin thread
- Begin regular content (1 post/day)
- Continue engagement
- Note what resonates

### Month 2: Build Rhythm
- Increase to 2 posts/day
- Start "building in public" content
- Engage with early followers
- Iterate based on what works

### Month 3+: Scale
- Consider threads on specific topics
- Guest appearances on podcasts/spaces
- Collaborate with aligned accounts
- User testimonials (when available)

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## 7. Metrics to Track

- Follower growth (but don't obsess)
- Engagement rate on different content types
- Click-throughs to inou.com
- DMs and conversations started
- Sign-ups attributed to X

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## 8. What I Can Help With

- **Draft posts** — Give me a topic, I'll write options
- **Review threads** — Check tone, clarity, impact
- **Research** — Use Grok to analyze X trends
- **Engagement suggestions** — Who to reply to, what to say
- **Schedule planning** — Remind you to post, suggest timing

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## Questions for You

1. Do you want a separate @inou account, or post from personal?
2. Comfort level with Sophia story — as drafted, less, or more?
3. What aspects of inou do you most want to highlight?
4. Any accounts/people you already follow that I should know about?
5. Target launch date for X presence?

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*Ready to discuss when you wake up.*
